There have been great changes in the past two decades in the retail industry due to increased internet connectivity, increased number of users with personal computers and increased penetration of smartphones. This is the reason as to why customized products are being produced at a wide range. Due to the changes that have led to business being done electronically, prices of items have really changed. Impact of E-commerce on business in general, It goes without saying that the internet has really changed many aspects of our lives, including the manner in which we now communicate to people. The goal of a case study is to deliver a three dimensional picture of the situation elucidating relationships, organizational and political questions and patterns of influence within a specific framework (Barkley et al., 2005). In the social and retail history department stores have led to the establishment of the modern shopping experience that is to the benefit of all. Impact of e-commerce on traditional retail. Here is my opinion on the effect of e-commerce on the traditional businesses. National Information Ecology: A New Institutional Economics Perspective On Global E-Commerce Adoption. Review of Knowledge Management, 2(2), 37-45. The company website help in revising of the products that the customer have ordered, editing the them and even reorganizing them to suit the demand of the customer. It has also seen an increasingly low cost of advertising (Boateng et al, 2008; Eid, 2011). McGraw-Hill. Amazon.com is one of the earliest type of an E-Commerce shop that used to serve a wide range of customers in sell of books across the globe with its roots based in United States of America. As technology is rapidly evolving, there is greater need for retailers to find out new ways to connect with their customers. E-commerce education in china: Driving forces, status, and strategies. Saini, B. Sales taking place at the same time makes it possible for the retailer to sell various products to several clients. New processes are therefore required in order for the businesses to be even more flexible and responsive to the market. Boateng, R., Heeks, R., Molla, A., & Hinson, R. (2008). In order to understand the company’s large strategic moves, one has to understand its opposing strategic outlooks that are of high benefit to the company. Such corporate images bring trust which so important especially for direct sales (Turban, 2006). The ones which have been affected are those who have been relying only on the traditional business method. In traditional commerce there are middlemen while in the E-Commerce middlemen have been eliminated. E-commerce is devoted in the use of phases that are related with advertising of products electronically and ensure that it gives its customers opportunity to enable them browse through the use of available offers (Subramani & Walden, 2001). Every traditional retailer now has web and mobile offerings, while many e-commerce companies, like Amazon, Warby Parker, and Bonobos, are opening brick-and-mortar shops. E-commerce has a major impact on the retail industry in a variety of ways. High sales have been experienced form the online shopping due to the advanced technology that is now used in the retail industry (Brousseau, 2001; Challagalla, Brian, Jaworski, 2014). The business firms have the swapping technique of their goods through the use of barter trade exchange technique. E-commerce reduces the cost of logistics by ensuring that fast order processing of goods is enhanced to satisfy the wants of their customers on timely basis. E-commerce in Hong Kong: An empirical perspective and analysis. The main way in which e commerce will affect the economy, in general, is its impact on productivity and inflation. This has made the potential for the retailing industry to increase their revenue and customer base dramatically. The firms operated by young entrepreneurs have higher propensity to apply e-commerce as part of their business strategy since this segment of the population is technologically savvy. Subramani, M., & Walden, E. (2001). Los Angeles: Sage, Perreault, W., Cannon, J., & McCarthy, J. They had to evolve form simple gathering and hunting techniques to more complicated gathering techniques. impact of e-commerce business on traditional bricks-and-mortar stores from both retailer and shopper perspectives. The use of e-commerce has transformed the traditional commerce by lowering the operational costs, while at the same time improving on the levels of services offered by such organizations. Savings: Basically, the price it takes to deliver information to customers via the internet results in quality savings to senders as compared to a similar cost through traditional means. The relationship between E-commerce adoption and organization performance. This kind of transformation in the business market has been fuelled by increased competition in the global market. Business to Business (B2B) and Business to Customer (B2C) are the main drives of the growth of internet retails. The case study is a qualitative research that is commonly employed in business research, but often without the methodological meticulousness that other research methods receive since it lacks formal procedure the apparent obviousness of the outcomes (Maes, et al., 2014). Oxford University Press. Entertainment and hospitality were incorporated in the shopping format to ensure that things are done in the rightful way. During that time, the hunter society was so efficient, settled, focused on domesticating animals and encouraged the developing of all the agricultural tools (Lakshmi, 2010). It also ensures that there is efficient returns when handling goods to prevent any damage that might occur during transportation; since, this will interfere with the cost of logistics of the organization. Building an integrated B2B e-commerce hub architecture based on SOA and semantic ontology. Electronic Commerce: A Managerial Perspective. Willis, J. L. (2004). (2010). The retail industry had a flat growth but still managed to hire a net 645,000 new jobs. Sobihah, A. H. M., Embat, A. M. B. M. S., Amin, W. A., & Muda, M. S. (2014). In analysing e-commerce’s profitability in the retail sector, it is also important to compare the levels of profitability of the main actors of e-commerce which are ‘pure clicks’ and ‘brick and clicks’, in order to identify the business types that are likely to be more profitable According to a paper written by Min and Wolfinbarger (2005), it was concluded that ‘brick and click’ organisations’ performance in terms of … Scenarios range from on the one hand, the almost total devastation of existing physical retailing to, on the other, limited if any impact upon “real” retailing. There are three types of case studies that can be conducted with each having its own resolution. E-commerce mechanics: a process innovation in retailing. E-commerce has led to the creation of lots of new products in the market and also customization in innovative ways (Lakshimi, 2010). The biggest advantage of traditional commerce is the greatest disadvantage of e-commerce. This is economical to them since there is no time wastage and fast. Impact of E-commerce and future trends Statistics show that from 2001 to 2016, department stores lost 25% of their jobs, equivalent to 448,000 workers. The contact to customers by E-commerce is both attractive and interactive. Traditional commerce do not have teamwork and this slows down the functionality of the organization and they as well do not use e-mail in communication to solve any arising problems or even give information where required. Production cycle time has been reduced by about 50%, especially when the production is done in areas different from the location of designers and engineers (Lakshimi, 2010). Role of eCommerce in Business. There is a big advantage to E-Commerce that explains it ability to be in a better position of selling its products easily to a wide range of people across the geographical boundaries and this make it simple for customers this make purchases once they have assessed the site of the company. Kumar, S., & Petersen, P. (2006). E-Commerce reduces the time between the outlay of capital and the receipt of products and services. It can also prevent over staffing because e-commerce will be its own sales person. E-Commerce is defined as trading in products or services that incorporates the use of computer networks that include the internet to carry out its activities of the organization (Christopher et al, 2010). Bingley: Emerald. Goods were gathered in large quantities and most of time they were gathered and shopped for one destination (Perreault, Cannon, & McCarthy, 2014). Many innovations have done by Amazon and they are all aimed at ensuring that experience is achieved to the highest degree that will be of great use to the company. The E-Commerce are urged to build a more dependable, reliable system that will come from the traditional retail. The new technologies in the market demand virtually new approaches in terms of organization (Willis, 2004; Zhang, Li, & Lin, 2005). With ecommerce, there is no requirement to acquire expensive shops in high streets. There is no permission of sharing of information with competitors; since, they will use their tactics of business to pin them down and be competitive than them (Usama et al, 2010). ... in 2015 the company registered the highest spending season in India and also became the most visited e-commerce … The direct contact with the customers provides a good forum of solving any problems that at have occurred within production and delivery, price related issues, quality matters and any additional features that should be added to the product leading to better customer service in E-Commerce. The systems of production are currently integrated with finance and marketing, business partners and customers. When using case study method, the investigator often do not have control over certain variables and events and, therefore, cannot control them as the investigator could do in a lab experiment (Farquhar, 2012). Based on the exact needs of every customer, it is possible to design products for all customers with the mass customization technology. The use of e-commerce also enables the retailers to improve of their customer relationship services. From the customer satisfaction and availability of services, online shopping is creating a major impact upon the retail stores. It is about a new business concept that incorporates all previous business management and economic concepts. This study aims to find out the impact of e-commerce on traditional retail. For an e-commerce website, the costs of storing and referencing a product represent a small fraction of the cost as compared to the cost of storing and referencing a product for "physical" stores. E- commerce have good impact on markets like reduce the cost of advertisements as many customers can attract through internet, new brand can be developed, can maintain a good relationship with customers and can make customized products according to customer’s needs. However, Christopher et al (2010) argues that the use of electronic payment system has proved to be more complicated since it entails legal procedures and international standards. Baltic Journal of Management, 3(1), 71-91. (2005). E-Commerce is highly advantaged due to the fat that it’s in a better position of carrying out its activities day and night (24hours round the clock). Myers, M. D, 2009, ‘Qualitative research in business and management. Factors influencing e-commerce adoption in Uzbekistan SMEs. Therefore, the growth rate of online shopping is expected to grow at a rate of 10percent for the next five years with a growth rate of 11percent in the Western Europe sales representing ($155.7 billion) in total sales annually (Perreault, Cannon, & McCarthy, 2014). Workers in this digital age are expected to be so flexible. Availability of goods and services anywhere and anytime is the key characteristic of the e-commerce retailer’s logistics system that ensures customers get all that they want without failure. What impact will E-commerce have on the U.S. economy? Chaudhary, A., 2010. Many companies are reducing the number of workers down to core essential staff. Many conscious shoppers have asked themselves the same question — what are the impacts of shopping online versus traditional retail on the environment and society. In E-Commerce type of business, everything that is done is digital and low overhead cost is incurred compared to the traditional commerce type of business where overhead cost is too high. Sage. CHAPTER ONE: INTRODUCTION …………………………………………Pg5, Background …………………………………………………………………….Pg5, CHAPTER TWO: LITERATURE REVIEW ………………………………….Pg7, History of retailing………………………………………….…………………..Pg7, Traditional retail………………………………………………………………..Pg9, Impact of E-commerce on traditional retail ……………………………………Pg11, Impact of E-commerce on business in general……………..………………….Pg12, Impact of E-commerce on traditional marketing…………..…………………..Pg13, Impact of E-commerce on organizations………………………….……………Pg14, Change in the nature of work…………………………………….……………Pg15, Capability of new product development………………………….……………Pg15, Research Design……………………………………………………………….Pg17, Case Study…………………………………………………………………….Pg 17, Case study of Amazon……………………………………………………….. Pg20, Impacts of E-Commerce………………………………………………………Pg21, Reflection…………………………………………………….………………Pg28, Conclusion……………………………………………………….…………..Pg31. This is what came to be named as the globalization, supply chain process that began to ensure specialization of products was given a priority. According to Subrama and Walden (2001), the ability not to share information is termed as a rule that should not be interfered with in traditional commerce. Integrated manufacturing techniques, and all the electronically linking of the high demand of goods will enable the E-Commerce companies to reduce their inventories that are linked with the demand of goods and services needed by the various customers. Control of the sorting, packaging and shipping process of the organization have to be well controlled for the sake of ensuring that customer satisfaction is increased. , accountants, sales, and Loyalty in Saudi Arabia business orders to designers for production within seconds,.. 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